Website reviews are an important part website marketing. They provide valuable insight for website owners and marketers about the strengths and limitations of their websites. Although similar to an SEO audit these reviews cover additional areas such social media, content and conversions. It's important to note that no website is perfect. Even website developers sometimes make mistakes. Premade themes focus more on structure and aesthetics than SEO.
Review sites
Website owners will find review sites a useful tool. Review sites provide potential customers with an impartial view of a business. Users are more inclined to read online reviews in order to get information on the most important aspects of a company. Therefore, it is essential that businesses choose a review website that is user-friendly and easy to use.
A review site works in the same way as an SEO audit. However, it covers more areas like social media, content marketing and usability. There is no perfect website. Developers tend to focus on aesthetics while pre-made themes are optimized for SEO and built for structure.
Sites to read reviews
You can find reviews of a specific product or service on many websites. G2 Crowd is an excellent example, where you can submit your own review to build a database of customer reviews. TrustRadius allows you to review software products and services. These review sites verify the identities of reviewers via LinkedIn to ensure they are not anonymous. This helps to add more trust to reviews. These allow you to compare companies side-by-side. They provide screenshots, pricing details, as well user comments.
Sites that respond positively to negative feedback
Responding quickly to negative reviews is one of the best ways to counter them. This step is especially important when a review is posted online. Reviews are often displayed on review sites, which allow potential customers to easily see the date and times of reviews. It takes just a few moments to write a thoughtful reply, so it should be a top priority.
It is important to respond to negative reviews with a personal touch. This shows you care about the reviewer, and that you want to rectify the situation. It is also possible to prevent similar problems from occurring in future by giving more detail.
Sites to avoid manipulating reviews
Several sites have taken steps to make it harder for businesses to manipulate reviews. Amazon has taken action to combat this practice and is now suspending accounts and removing users from their listings. Excellent customer service is key to avoiding being caught. Negative reviews can also result.
False reviews can be difficult to detect, but they can harm your business reputation and cause you damage. There are ways to turn this around and improve your reputation. Review manipulation is when companies use in-house reviewers and internet trolls for fake reviews.