A website is a vital part of every business. It can help build your business, attract new customers, and increase sales. It may be overwhelming to design a new website. You can design and launch your website quickly with the help of the right resources.
A checklist is the best tool to ensure that everything runs smoothly. There are many factors to consider before you launch your website. We've created a website launch checklist with grouped items by pre-launch and post-launch to ensure that you don't forget anything before your next web project.
If you want your website to look great and be fully functional, the first thing that you'll do is check for any errors or inaccuracies. Included in this is all the page content as well as downloadable content such (ebooks and whitepapers), premium content (audio or video) and downloadable studies.
It should also be in line with your branding and the look of the site. The copy should be in line with your brand and look of the website.
When you are happy with your overall website content, it's now time to look at the design and layout of each individual page. Make sure that they are consistent with other pages on the site. Included in this are the layout, fonts and format as well as headers. Your images should be properly optimized and sized to fit the web.
It's also important to make sure that your site is accessible on all platforms and devices. Google has shifted its focus to mobile-first indexing and it is vital that your site be accessible across all platforms.
It is also important to check the speed of page load, and make sure it is responsive across all platforms. Google PageSpeed Insights provides a comprehensive report that will show you how well your site is performing.
Install all plugins and ensure that the security of your website is current. This is crucial if you are going to be accepting payments on your website, or storing the personal information of visitors.
Once your website has been launched, you will need to make sure that it is promoted on all your social media platforms. The addition of buttons that enable users to share their new website with friends can help boost traffic and increase brand awareness.
You can also create a buzz by going live on Instagram and Facebook, letting your followers know about your site's launch. This will give your site an early head start in the SEO game and create a bucket of potential new customers who may be interested in what you have to offer.
Before you launch your site, poll everyone involved and come up with a plan for what to do in case things go wrong. This will ensure that everyone is on the same page, and any potential issues can be avoided. You can also show your team that you appreciate all their hard work.