App reviews allow users to share their thoughts about the app. They can help you understand how well your app is performing and what needs to be improved.
The more reviews you have, the more credibility you can build for your app. It is important to get the right feedback at the right moment and then take action.
This is possible by identifying key touchpoints along your user journey. Then, ask users to give their opinions at these points using advanced targeting tools. Send push notifications to your users asking them to rate and review the app after reaching a particular goal.
For app ratings to rise and to prevent churn, it is important that you send the review prompt or rating prompt right at the appropriate moment. The flow should only be initiated after a positive interaction.
This allows to target users at the time they are most likely be satisfied with your app, and then leave a 5-star rating. You can also collect context feedback from users using in-app surveys.
It is important to ensure that your app gets high quality reviews and ratings. Implementing a feedback loop will ensure your users have a seamless experience when using your app.
It is a smart idea for your users create a support mail that they can use in order to reach you with any questions. Be sure to include their contact information (name, address, and any other account information) so that they can be contacted if there are any problems or concerns with the app.
Your reply should be focused on their problems and how you can make it right. This will let your users know that you care about them and are ready to solve their problems.
If you are having trouble getting people to review your product, try running a contest through forums or social media. These can be very effective, especially if you give away iTunes gift cards or PayPal cash to the winner.
Your reviewers can then reply to the contest thread via the forum. Then you can pick the winner at random. This could encourage new users and increase your positive reviews.
It can be difficult for you to understand the feedback and draw insights from large volumes of comments. Sentiment analysis can be a valuable tool that can help you identify the most relevant emotions to your audience.
Sentiment analysis also helps you see the most popular words used in the review, which can help you find out what your customers are most concerned about. This can help you prioritize your efforts in improving your app.