Business reviews can make all the difference in whether a startup succeeds or fails. A positive review can help a startup gain traction. However, a negative one can cause it to fail. G2Crowd (the leading platform for reviewing business software) and Capterra have shown that reviews can create a snowball effect. While the first review may be the most difficult, it is what sets the direction for future growth. With less effort, the impact of the second review grows. Unfortunately, a negative review will slow down this snowball.
Customer service reviews
Customer service reviews can be a great way for customers to give feedback about how they interact with companies. They are valuable input to the review community, and they can be used to make improvements. A review should include detailed information about the experiences and the strengths as well as weaknesses of each company. Reviews should be friendly and should cover the whole customer experience. Reviewers who only focus on certain aspects of a company's service will be disappointed.
Anecdotal feedback
Anecdotal testimonials are reviews written by customers about services, not by third parties. These reviews are often more personal and can help users relate to the content better. But they are susceptible to overemphasis on data points. Anecdotal reviews on services are useful to those who are considering a specific service.
Direct solicitations to review
Sending customers post-purchase emails is one of the best ways to solicit customer reviews. This is when customers are most excited to hear about new products. The type of product will determine the best time to solicit reviews. If you are soliciting reviews about a seasonal product, for example, it is best to send the emails seven business days after the customer has received it. This is because the product only has a limited lifespan.
Avoid fake reviews
Building trust online is key. By ensuring that only genuine customers write a review, you can make sure that your marketing and sales efforts are geared toward genuine customers. Fake reviews are difficult to spot, but you can identify them and avoid them.